Mode Adjust crafted the story for Gatorade’s new Gx platform that was launched at this year’s South by Southwest conference. From initial concept to delivery, Mode Adjust took the lead in creating visual language that Gatorade used at SXSW and other roadshow events. All 3D products, motion graphics and editing were done in house at Mode Adjust. The project included a shoot on a stage complete with lasers and smoke to create the mood to highlight the new Gatorade Gx hydration system.
We incorporated animated 3D models of the GX technology products to highlight their usability and features.
On-shoot lighting and cinematic effects highlighted the Gatorade GX technology look and feel.
Branding and Identity