Product Launch

Mode Adjust crafted the story for Gatorade’s new Gx platform that was launched at this year’s South by Southwest conference. From initial concept to delivery, Mode Adjust took the lead in creating visual language that Gatorade used at SXSW and other roadshow events. All 3D products, motion graphics and editing were done in house at Mode Adjust. The project included a shoot on a stage complete with lasers and smoke to create the mood to highlight the new Gatorade Gx hydration system.

3D Product Renders

Gatorade Road Show

Fuel Lab

South By Southwest

Behind the Scenes Portland Shoot