Zoom Vapor 9 Tour

Roger Federer and Tinker Hatfield have a unique collaborative process for designing Nike’s tennis equipment, giving Roger an edge over his competition. We created a video series for Nike that captures this relationship, and demonstrates how itĀ informed the design decisions behind Nike’s new Zoom Vapor 9 shoe.

Credits

Client
Nike Tennis

Agency
Kaicon

Production Company
Mode Adjust

Art Director
Marshall Bex

Executive Producer
Pat Hellberg

Line Producer
Mike Lay

Post Producer
Chris Webster

Editor
Melissa Henderson

Animation
Russell Hirtzel, Caitlin Wilbert